Your stock is undervalued
because the market doesn't
understand your story.

Our investor relations advisory firm engineers equity stories, builds institutional targeting programmes, and prepares management teams for the scrutiny that moves share prices. For Indonesian issuers and pre-IPO companies ready to command the valuation they deserve.

Complimentary · No pitch · 48-hour response
Advising companies representing over $50 billion in aggregate market capitalization

“Every quarter without a coherent equity story is a quarter your valuation discount compounds.”

The right IR strategy for
where you are today.

Whether you're preparing to go public, strengthening your market position, or building IR capability from the ground up.

IPO Preparation

Ensure your market debut reflects true value. We deliver the equity story, investor targeting plan, management rehearsal, and roadshow materials that get you priced right on day one.

5 global IPOs Reg S / Rule 144A, raising $50–300m across four sectors
IPO preparation

Strategic IR Advisory

Strengthen coverage and defend your valuation. We rebuild the equity story around what institutions actually price, then run the segmented targeting and earnings cycle communications that put it in front of investors who should own your stock — not the same twenty who already do.

3.7x → 15x PE re-rating in 2 years, closing a 35% peer discount
Strategic IR advisory

IR Infrastructure

Build an IR function that performs independently. We recruit and train your team, deliver ICIR certification, coach executives on capital markets communication, and implement the technology stack.

20+ ICIR-certified and 200+ trained in bespoke company programmes
Build your IR team

A repeatable system for
building investor confidence.

Every engagement follows the same five-phase process. The gap between price and value is almost always a communication problem — and communication problems have systematic, measurable solutions.

Sample: IR Readiness Diagnostic
Dimension
Equity Story
Fact Base
Targeting
Mgmt Prep
Clarity
Completeness
Differentiation

A sample scorecard — the first deliverable of every engagement.

KPI fact base audit, narrative gap analysis, governance readiness, and investor-market fit assessment.

Deliverable: IR readiness scorecard across four dimensions.

Equity story architecture, investment thesis proof map, and full materials suite — from corporate presentation to fact sheet.

Deliverable: equity story deck, proof map, fact sheet.

Segmented investor list logic, coverage strategy by tier, and structured outreach cadence with tracking.

Deliverable: tiered target list with outreach calendar.

Q&A risk mapping, rehearsal loops with live challenge, and spokesperson coaching under pressure.

Deliverable: Q&A risk map and rehearsed spokespeople.

Quarterly engagement cadence, meeting-by-meeting tracking, perception monitoring, and continuous message iteration.

Deliverable: quarterly perception report and message iteration.

It starts with a diagnostic

Every engagement begins with an IR readiness diagnostic across equity story, fact base, targeting, and management preparation. Yours is complimentary — no pitch.

Five questions your board
should be able to answer.

Institutions don't grade your preparation. They grade what happens when it's tested.

1
Equity Story

Can your management state, in three sentences, why your stock should re-rate?

2
Fact Base

Does your investor presentation prove every claim in the story with an audited KPI?

3
Targeting

Do you know which twenty institutions should own your stock but don't — and why?

4
Management Preparation

Can management hold the story together under hostile Q&A — not in rehearsal, but live?

5
Cadence

Is every investor meeting tracked, followed up, and fed back into the message?

If you hesitated on any of these, that hesitation is what institutions are pricing. See what happens when the answers become yes →

Proof, not promises.

Case Study · Long-Established Mid-Cap Issuer
Situation

Trading at 3.7x earnings and 0.75x book — below the replacement cost of its assets. Thin liquidity, a market that had stopped paying attention, an understaffed IR function.

What we did

Rebuilt the equity story to reframe the valuation gap. Took the company to new institutions through an international non-deal roadshow. Added off-quarter updates to keep engagement alive between reporting periods.

Outcome

PE re-rated from 3.7x to 15x. Price/book from 0.75x to 1.2x. Trading volume up 4–5x.

See all case studies
$50B+
Aggregate market cap advised
7x+
IPO book oversubscription
20+
Issuers advised across IDX sectors
30+
Years in capital markets
“The first advisers who told us what investors actually thought of us — not what we wanted to hear. The re-rating followed.”
Chief Financial Officer · IDX-listed healthcare group
Jonathan Zax, Founder of IR Advantage
Most IR programmes fail because they conflate disclosure with communication. Disclosure is a legal obligation. Communication is a strategic discipline — and it's the only thing that moves share prices.
— Jonathan Zax President Director & Senior Advisor, IRC, ICIR

30 years of bridging Southeast Asian issuers and global institutional expectations. IR Advantage delivers operator-grade advisory — not junior deck production. We run the workstreams that move prices: equity story engineering, institutional targeting, and management preparation under pressure.

Experience includes Bank Mandiri, HM Sampoerna, and listed companies across Indonesia's most dynamic sectors.

Credentials
30+ years in capital markets
IRC Certified Investor Relations Charter — NIRI
ICIR Certified International Certificate in Investor Relations — IR Society UK
Wharton MBA, with Distinction Harvard BA, cum laude

Find out where your
IR programme stands.

The IR Gap Assessment is a complimentary diagnostic that maps your equity story, fact base, targeting, and management readiness against institutional expectations. No pitch — just a clear picture of where you are.

Start Here

Request an IR Gap Assessment

Complimentary · No pitch · We respond within 48 hours

IRC Certified ICIR Certified Advised by an IRC/NIRI-chartered senior advisor — 30+ years in capital markets
Frequently Asked

Common questions about IR advisory

We close the gap between what your company is worth and what it trades at. That means an equity story institutions can price, targeting that puts it in front of investors who should own you but don’t, and management that holds up under questioning. Disclosure is your legal team’s job. This is the other thing.

Pre-IPO companies preparing their first listing through issuers in the billions. There is no minimum threshold, because the problem doesn’t scale with size — a mid-cap trading below book has the same communication gap as a large-cap trading below peers. What changes is the programme, and we build that around you.

Earlier than you think. For IPOs, the work that moves pricing happens before the banking mandate is signed — after that, you’re negotiating from someone else’s timetable. For listed companies, the trigger is usually a discount that has stopped feeling temporary: to peers, to book, to your own view of the business. If you’ve started explaining the gap to your board, it’s time.

There is no typical, by design. A two-hour board seminar, a nine-month pre-IPO mandate, a multi-year advisory retainer — each is scoped to the problem, not to a package. What we don’t do is open-ended retainers that outlive their usefulness. When the gap is closed, the engagement should show it.